The impact of the Covid-19 pandemic, EU Exit supply chain challenges and transitioning to net zero are some of the challenges impacting business across all sectors. Market places - whether local, regional, national or global - are becoming highly competitive. Competition has increased due to wider access via digital technology and increased trading opportunities online. The successful implementation of innovative new ideas is crucial to a business - being able to improve its processes, bring new and improved products and services to market, increase its efficiency and, most importantly, improve its profitability. Now more than ever, the way we work and the efficiencies that can be made will have an impact on the performance of businesses - the creation of innovative new ideas plays a huge role in this. And, there’s help available! Fife Council’s Economic Development Team is available to help businesses seeking to explore opportunities in their business. It can provide advice on planning for innovation, creating the right business environment to develop your ideas. The Economic Development Team, along with its colleagues in Business Gateway Fife, can work with local businesses to understand the needs and aspirations for the future. The team can also signpost businesses to appropriate key partners to assist with workforce and leadership development, product to market development, as well as access to finance. Pamela Stevenson, Service Manager, Fife Council Economic Development, commented: “Fife can demonstrate superb examples of business success over the last two years, however many businesses continue to face challenges ahead. The development of new ideas and opportunities is vital to the sustainability and growth of Fife’s business base and ongoing economic recovery.” Fife Council Economic Development’s goal is to make Fife the best place to do business, and the team is primed and ready to help local businesses throughout their business journey. For more information, visit www.investfife.co.uk or email: email@example.com.