ENTERPRISE Hub Fife is delighted to be home to a new business, Exsenses, the brainchild of two existing office tenants who have combined their expertise to launch an exciting new venture which they believe will transform event management and event marketing across the UK.
Pierre Kruff of ‘Rock Ya Events Group’ with his 15 years of experience in events and destination management, and Steven Brown of ‘Digita Comms’ who provides digital marketing and online growth strategies for businesses, have both been tenants of the Enterprise Hub in Glenrothes for a number of months.
Often, they would chat through ideas in the communal area which was originally designed and created to encourage collaboration between businesses using the facility. As their discussions continued to grow, it led them to the importance of creating multi-faceted experiences in the event, tourism and also food and drinks industry. From this, the two entrepreneurs launched Exsenses, a company designed to deliver events which appeal to the senses and achieve major returns on investment.
Combining the two entrepreneur’s knowledge and creativity, Exsenses aims to deliver experiential event & marketing concepts that resonate with their customers on a deep emotional level through innovative uses of the senses combining technology and creativity in an innovative way. Talks are already in place with a Whisky supplier who, in telling their brand story not only want their clients to taste the brand but also hear it through music, video and other sensory experiences.
Pierre explained, “The idea behind the business came from our informal chats over lunch and coffee breaks. Through Exsenses, we aim to combine our wealth of knowledge in events, marketing and branding to provide experiential events that go way beyond expectations”
As Steven reinforced, “Traditionally, events have been organised in stages and the creative decisions come later in the planning process. But we recognise that events should play a much larger part of a company’s overarching strategy and if the strategic goals and creative decisions are made in the very early stages, companies can get a whole lot more out of it.”
Pamela Stevenson, Lead Officer with Fife Council, explained, “This encapsulates everything the Enterprise Hub Fife was designed to achieve. We created it from Taskforce funding as a result of the closure of the Tullis Russell factory with the aim of creating an environment where enterprising individuals and start-ups with growth aspirations could develop their business, whilst collaborating and networking with the support of partners including Business Gateway Fife and Scottish Enterprise.”
She continued, “We are delighted to have provided the foundation and mechanism where this collaboration has been made possible and look forward to supporting Exsenses as it starts to grow.”