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Our Experts' Insight

Our Experts' Insight section provides business owners with a bank of educational and informative articles from some of Fife’s leading consultancy practices and businesses intended to share their expertise and offer hints and tips to help you grow your business.

How Do I Get My Company On Google Maps with Google My Business?

Ben Laing, Online Marketing Consultant,Online Marketing Consultant

What is Google My Business?

"Google My Business" replaces "Google Places" where you can set up a local business listing on Google Maps to help you get found by your local customers when they are searching on Google for the products and services you offer.

What are the benefits of Google My Business?

Getting your company listed on Google My Business is Free of Charge and it gives you a range of benefits. 

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Low Carbon Support Programme - Tips for Saving

Zoe Stirton, Business Adviser – Low Carbon,Business Gateway Fife

There are a number of ways in which you can reduce your business running costs through better management of energy, water and resources. Below are some practical ways in which you can start to achive savings today...

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Shared Parental Leave – Explained

Alistair Booth, Managing Director,The HR Booth

The final round of changes to “family-friendly” rights under the current government came into effect on 5th April 2015.

This introduced a new system of shared parental leave to replace additional paternity leave, for parents of babies due from 5th April.

The Key Facts

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7 Tips For The Independent Retailer

John Cowan, Consultant,Real Retail Solutions

1. Be Different!

If you can sell a product or service that is different from everyone else then you have a better chance of being successful. This is your Unique Selling Point, or USP, but make sure it really is unique. Write in a paragraph what makes your product different, this will help you when you communicate to your customers. Ask yourself why customers should spend their money with me rather than my competitors. Just saying we have good customer service is not enough.

2. Research!

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