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The Business Gateway Ideas Bank provides business owners with the insight and expertise from some of Fife’s leading consultancy practices.
7 Legal Issues
Donna Reynolds, Partner,CCW Business LawyersThe diet theme for 2015 is, if you want to be a healthier, happier version of yourself, change your lifestyle.
Why Most Marketing Doesn’t Work
Sean Kennedy, Marketing Manager,K2 Marketing
You must have heard the famous quote about marketing. The one that goes “I know that half of my marketing works. The trouble is I don’t know which half.”
If the truth be told, it’s probably much less than half..
Not because marketing doesn’t work. But because companies fail to get to grips with the real purpose of marketing in their organisation.
You see, unless you are a market leader with a massive marketing budget, marketing is not about awareness building. it’s not about creative ads that make you look good.