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Ideas Bank

The Business Gateway Ideas Bank provides business owners with the insight and expertise from some of Fife’s leading consultancy practices.

7 Marketing Tactics You Must Be Considering in 2015

Sean Kennedy, Marketing Manager,K2 Marketing

Your database is one of the most important aspects of your business.


6 Steps to Achieving Your Financial Goals This Year

Steven Todd, Partner,Carters Accountants LLP

Did you make New Year’s resolutions this year? Considering that the most common topics are health and wealth, there’s a pretty good chance that at least one of them involves a financial goal.


7 Legal Issues

Donna Reynolds, Partner,CCW Business Lawyers

The diet theme for 2015 is, if you want to be a healthier, happier version of yourself, change your lifestyle.


Why Most Marketing Doesn’t Work

Sean Kennedy, Marketing Manager,K2 Marketing

You must have heard the famous quote about marketing. The one that goes “I know that half of my marketing works. The trouble is I don’t know which half.” 

If the truth be told, it’s probably much less than half.. 

Not because marketing doesn’t work. But because companies fail to get to grips with the real purpose of marketing in their organisation. 

You see, unless you are a market leader with a massive marketing budget, marketing is not about awareness building. it’s not about creative ads that make you look good.