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Ideas Bank

The Business Gateway Ideas Bank provides business owners with the insight and expertise from some of Fife’s leading consultancy practices.

7 Tips For The Independent Retailer

John Cowan, Consultant,Real Retail Solutions

1. Be Different!

If you can sell a product or service that is different from everyone else then you have a better chance of being successful. This is your Unique Selling Point, or USP, but make sure it really is unique. Write in a paragraph what makes your product different, this will help you when you communicate to your customers. Ask yourself why customers should spend their money with me rather than my competitors. Just saying we have good customer service is not enough.

2. Research!


Simple SEO Best Practices for Business Websites

Ian Paltiel, Commercial Director,Internet Creation Ltd.

Search engine optimisation (SEO) is important for every business because it increases online visibility which then improves business exposure and online sales or enquiries...


The Automatic Solution?

Elaine Cromwell, FCCA, Business Systems and Support,Thomson Cooper Accountants

Don't stick your head in the sand over auto-enrolment. This articles explains more about what is involved and what you need to do as an employer to set up and provide a pension scheme to your employees...


7 Marketing Tactics You Must Be Considering in 2015

Sean Kennedy, Marketing Manager,K2 Marketing

Your database is one of the most important aspects of your business.