Mother and daughter partnership, Liz and Megan Laing from Dunfermline in Fife have created a dream brand of sustainable fashion clothing that is hitting the mark with a wide range of customers.
A bespoke 'cute fashion' digitally printed fabric is used to create the initial capsule collection of products for the online store, including dungarees, wide trousers, sweatshirt and t-shirts. The collection caters specifically for males, females and non-binary young adults aged 15 to 30, who have a unique and specific interest in clothing that is child-like with hearts, bows, clouds, stars and ribbons, but unlike most cute clothing in the market currently, their clothing remains wholesome and is not 'sexualised'.
Megan commented: “From a young age, I adored Disney and Studio Ghibli and this helped me to acquire a strong taste for anything and everything cute. This only developed as I would visit Japan and see the adorable clothes on sale there. One day, after looking at the kids rails at a local supermarket, I asked myself ‘Why aren't these in my size? I would wear this!’ and that's where the idea of Dilly Dream was born. Now we make cute clothes for everyone, with unisex sizes, modest options and a plus size range in development.”
Megan is 23 and has a Degree in Combined Studies with a specialism in Fashion design and Marketing and has worked for many years in the Fashion industry. Her mother Liz is giving Megan significant support with over 20 years’ experience of running an Alterations Firm called Liz in Stitches.
Megan was able to access a Young Person’s Grant from Business Gateway Fife, where she was also guided and given support and advice from her adviser, Marissa Yassen-Fleming and given Expert Help in Financial Assistance.
Marissa said: “Megan is an exceptionally inspiring and forward-thinking young person with a unique creative style that transcends all genders and styles. It has been a pleasure supporting her and getting this new brand off the ground.”
Whether thinking of starting a business or looking to grow or sustain an existing business, contact Business Gateway Fife on 01592 858333 for a variety of advice and support or visit www.businessgatewayfife.com
Photography Credits; Photographer: Anxhela Ymeraj, Styling: Chioma Okoro, A.N.R.C.H.Y. Studios
Models: Chioma Okoro, Aaliyah Huges and Jakub Dragun