After winning two awards at the NAMM trade show in Los Angeles for its innovative products, Duallist Drums & Pedals, which designs, customises and manufactures drums, drum pedals, drum stick grips and other drum equipment, experienced a significant spike in consumer interest.
Being a small family-run business, it contacted Business Gateway Fife (BGF) to discuss strategies for keeping up with the growing demand.
One element of support received was through Digital Boost, a national programme delivered through BGF, which is helping to showcase Duallist Drums & Pedals’ innovative products, reinforce its brand values, whilst connecting with the drumming community in a more efficient way.
Duallist Designer, Kevin Mackie, whose products have been endorsed worldwide by a variety of talented musicians who have played with artists such as AC/DC, Saxon, Beyonce and Kylie Minogue, said: “As modern technology is always transforming, so must we. We are renovating our company website and social media networking strategies to meet these ever -rowing standards.
“Our Digital Boost advisor has been very helpful in showing us how to use new and upcoming tools to provide our existing and prospective customers with a dynamic view of our product range, and to help us relay vital information across various platforms. This has made a difference in helping us manage the various fast-paced aspects of running a small business in a global environment.”
To find out more visit www.duallist.com