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Social Media Workshops & Seminars

24September

Trip Advisor Marketing and Online Review Management

Location: Glenrothes When: 09:30 to 12:30 Nearly 90% of travellers say reviews are influential in choosing where to book, yet many businesses are not making the most of the opportunity offered by Trip Advisor and other online review sites.This half day workshop will help you get started with TripAdvisor or optimise your existing listing, review both free and paid tools offered by the platform and highlight ways to encourage more reviews. It will also explore other online review platforms.This workshop is ideal for venue/attraction/restaurant owners and Holiday Let property owners.

08October

Social Media Basic Marketing

Location: Dunfermline When: 09:30 to 12:30 This course introduces delegates to social media for business and explains how it fits in with their overall marketing strategy.This course introduces delegates to social media for business and explains how it fits in with their overall marketing strategy. Find out how to identify the best choice for your business, work out what sort of content to post and how to measure the effectiveness of your efforts."

09October

Advertising with Social Media

Location: Dunfermline When: 09:30 to 12:30  Want to quickly build a relevant fan base or an active email list? Want to generate sales straight away?If the answer to these questions is yes, you should consider using paid social media advertising to help supplement your organic activities, in order to achieve your business objectives.Social media advertising is becoming increasingly popular with businesses and recent research shows that this trend is set to continue, as paid social media is being seen as an essential part of a coordinated social media strategy.

17October

Social Media Advanced Marketing

Location: Dunfermline When: 09:30 to 12:30 This course takes the experienced social media user to the next levelThis course takes the experienced social media user to the next level. From examining a wider range of social media channels, assessing social media management tools through to monitoring your competitors. You’ll also find about the metrics you should be watching and get top tips on the rules you shouldn’t break.

24October

LinkedIn for Business (Intermediate) - Digital Boost

Location: Glenrothes When: 09:30 to 12:30 LinkedIn can be an incredibly powerful - and profitable - business tool. Like any tool, you have to learn how to use it, and this workshop gives you expert guidance. You’ll create a LinkedIn strategy to supercharge your business via marketing and brand promotion initiatives.You’ll learn when to use personal and company profiles and how to optimise them for maximum visibility. Content is king these days, and we’ll show you how to plan and produce captivating content that enriches your brand.

21November

Twitter & Hootsuite (Intermediate) - DigitalBoost

Location: Glenrothes When: 09:30 to 12:30 This workshop will help you develop and hone your social media strategy in order to amplify your message. You will gain a deeper understanding of where Twitter fits into your overall plan, how it relates to other platforms, and the relative benefits of sponsored posts, as well as how to create them.

26November

Social Media Strategy & Analytics

Location: Dunfermline When: 09:30 to 12:30 Counting how many likes you have on Facebook doesn’t give a clear idea of how well you’re doing with social media. This seminar looks at many of the other numbers that you should be watching and shows how this data can impact on your strategy. Using real, publicly available data we show how businesses can sharpen up their strategy and also keep an eye on their competitors. A free in-depth Facebook and Twitter report on your business is available to those attending the session.

04December

Social Media Basic Marketing

Location: Glenrothes When: 09:30 to 12:30 This course introduces delegates to social media for business and explains how it fits in with their overall marketing strategy.This course introduces delegates to social media for business and explains how it fits in with their overall marketing strategy. Find out how to identify the best choice for your business, work out what sort of content to post and how to measure the effectiveness of your efforts."

05December

Facebook for Business (Intermediate) – Digital Boost

Location: Glenrothes When: 09:30 to 12:30 Facebook is an increasingly effective tool for reaching target audiences and engaging with them when they are in a responsive mode. People who attend this workshop will learn how to assess whether Facebook is an appropriate medium for them, how to find and refine their audience and to target, create and optimise posts and adverts.

11December

Social Media Advanced Marketing

Location: Glenrothes When: 09:30 to 12:30 This course takes the experienced social media user to the next levelThis course takes the experienced social media user to the next level. From examining a wider range of social media channels, assessing social media management tools through to monitoring your competitors. You’ll also find about the metrics you should be watching and get top tips on the rules you shouldn’t break.