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Social Media Workshops & Seminars

22January

Social Media Strategy & Analytics

Location: Glenrothes When: 09:30 to 12:30 Counting how many likes you have on Facebook doesn’t give a clear idea of how well you’re doing with social media. This seminar looks at many of the other numbers that you should be watching and shows how this data can impact on your strategy. Using real, publicly available data we show how businesses can sharpen up their strategy and also keep an eye on their competitors. A free in-depth Facebook and Twitter report on your business is available to those attending the session.

24January

Digital Marketing Strategy - DigitalBoost

Location: Glenrothes When: 09:30 to 12:30 This inspiring workshop will guide you through the practical steps needed to design a digital marketing strategy to meet your business objectives and create more leads.Successful strategies have three key elements: Content Creation, Content Publication and Content Amplification©. You will learn time-efficient techniques for developing these elements so you can confidently drive more traffic to your website.

05February

Social Media Basic Marketing

Location: Dunfermline When: 09:30 to 12:30 This course introduces delegates to social media for business and explains how it fits in with their overall marketing strategy.This course introduces delegates to social media for business and explains how it fits in with their overall marketing strategy. Find out how to identify the best choice for your business, work out what sort of content to post and how to measure the effectiveness of your efforts."

07February

Producing Engaging Online Content (Intermediate) – DigitalBoost

Location: Glenrothes When: 09:30 to 12:30 Even if you are not traditionally in the business of providing content, it’s important to have good-quality articles or even nuggets of useful information on your website and elsewhere to drive customer engagement and help you stand out from your competitors. If you can provide easily accessible evidence that you are an expert in your field, or are able to provide an attractive “space” that makes customers more inclined to spend time with you, it’ll be easier for them to choose you when they’re ready to spend.  

11February

Facebook for Business (Intermediate) – Digital Boost

Location: Glenrothes When: 09:30 to 12:30 Facebook is an increasingly effective tool for reaching target audiences and engaging with them when they are in a responsive mode. People who attend this workshop will learn how to assess whether Facebook is an appropriate medium for them, how to find and refine their audience and to target, create and optimise posts and adverts.

19February

Advertising with Social Media

Location: Glenrothes When: 09:30 to 12:30  Want to quickly build a relevant fan base or an active email list? Want to generate sales straight away?If the answer to these questions is yes, you should consider using paid social media advertising to help supplement your organic activities, in order to achieve your business objectives.Social media advertising is becoming increasingly popular with businesses and recent research shows that this trend is set to continue, as paid social media is being seen as an essential part of a coordinated social media strategy.

26February

Social Media Advanced Marketing

Location: Dunfermline When: 09:30 to 12:30 This course takes the experienced social media user to the next levelThis course takes the experienced social media user to the next level. From examining a wider range of social media channels, assessing social media management tools through to monitoring your competitors. You’ll also find about the metrics you should be watching and get top tips on the rules you shouldn’t break.

26February

LinkedIn for Business (Intermediate) - Digital Boost

Location: Glenrothes When: 09:30 to 12:30 LinkedIn can be an incredibly powerful - and profitable - business tool. Like any tool, you have to learn how to use it, and this workshop gives you expert guidance. You’ll create a LinkedIn strategy to supercharge your business via marketing and brand promotion initiatives.You’ll learn when to use personal and company profiles and how to optimise them for maximum visibility. Content is king these days, and we’ll show you how to plan and produce captivating content that enriches your brand.