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Social Media Workshops & Seminars

09June

Social Media Basic Marketing

Location: When: 09:30 to 10:30 ONLINE COURSE- During the Coronavirus restriction period This course introduces delegates to social media for business and explains how it fits in with their overall marketing strategy.This course introduces delegates to social media for business and explains how it fits in with their overall marketing strategy. Find out how to identify the best choice for your business, work out what sort of content to post and how to measure the effectiveness of your efforts."

16June

Trip Advisor Marketing and Online Review Management

Location: When: 09:30 to 10:30 ONLINE COURSE- During the Coronavirus restriction period Nearly 90% of travellers say reviews are influential in choosing where to book, yet many businesses are not making the most of the opportunity offered by Trip Advisor and other online review sites.This half day workshop will help you get started with TripAdvisor or optimise your existing listing, review both free and paid tools offered by the platform and highlight ways to encourage more reviews. It will also explore other online review platforms.

17June

Social Media Advanced Marketing

Location: When: 09:30 to 10:30 ONLINE COURSE- During the Coronavirus restriction periodThis course takes the experienced social media user to the next levelThis course takes the experienced social media user to the next level. From examining a wider range of social media channels, assessing social media management tools through to monitoring your competitors. You’ll also find about the metrics you should be watching and get top tips on the rules you shouldn’t break.

24June

Facebook for Business (Intermediate) – Digital Boost

Location: When: 09:30 to 11:00 ONLINE COURSE- During the Coronavirus restriction periodFacebook is an increasingly effective tool for reaching target audiences and engaging with them when they are in a responsive mode. People who attend this workshop will learn how to assess whether Facebook is an appropriate medium for them, how to find and refine their audience and to target, create and optimise posts and adverts.

01July

Advertising with Social Media

Location: When: 09:30 to 10:30 ONLINE COURSE- During the Coronavirus restriction periodWant to quickly build a relevant fan base or an active email list? Want to generate sales straight away?If the answer to these questions is yes, you should consider using paid social media advertising to help supplement your organic activities, in order to achieve your business objectives.

23July

Pinterest, Instagram and Photography for Business - DigitalBoost

Location: When: 09:30 to 11:00 ONLINE COURSE- During the Coronavirus restriction periodMove from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest and Instagram. Learn which type of audience you can reach via each platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.Discover the basic ‘does and don’ts’ of taking your own pictures, processing them and uploading them onto digital platforms. See some real life examples of posts that demonstrate good, bad and indifferent use.

28July

Digital Marketing Strategy - DigitalBoost

Location: When: 09:30 to 11:00 ONLINE COURSE- During the Coronavirus restriction periodThis inspiring workshop will guide you through the practical steps needed to design a digital marketing strategy to meet your business objectives and create more leads.Successful strategies have three key elements: Content Creation, Content Publication and Content Amplification©. You will learn time-efficient techniques for developing these elements so you can confidently drive more traffic to your website.

06August

Social Media Strategy & Analytics

Location: Glenrothes When: 09:30 to 12:30 ONLINE COURSE- During the Coronavirus restriction period Counting how many likes you have on Facebook doesn’t give a clear idea of how well you’re doing with social media. This seminar looks at many of the other numbers that you should be watching and shows how this data can impact on your strategy. Using real, publicly available data we show how businesses can sharpen up their strategy and also keep an eye on their competitors. A free in-depth Facebook and Twitter report on your business is available to those attending the session.

19August

Social Media Basic Marketing

Location: Glenrothes When: 09:30 to 12:30 ONLINE COURSE- During the Coronavirus restriction period This course introduces delegates to social media for business and explains how it fits in with their overall marketing strategy.This course introduces delegates to social media for business and explains how it fits in with their overall marketing strategy. Find out how to identify the best choice for your business, work out what sort of content to post and how to measure the effectiveness of your efforts."

20August

Producing Engaging Online Content (Intermediate) – DigitalBoost

Location: Glenrothes When: 09:30 to 12:30 ONLINE COURSE- During the Coronavirus restriction period