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Marketing Workshops & Seminars

16September

Advertising and Promotion

Location: Dunfermline When: 09:30 to 12:30 In this workshop you will:identify what and where the markets are for your businessdescribe the key ingredients for a successful advertisementlist the cost benefits of using different ways of advertisingidentify the best medium for your businessevaluate the benefits of setting up a website for your businessBy the end of the workshop you will have the knowledge and skills to create an advertising plan to help improve and increase sales.

24September

Trip Advisor Marketing and Online Review Management

Location: Glenrothes When: 09:30 to 12:30 Nearly 90% of travellers say reviews are influential in choosing where to book, yet many businesses are not making the most of the opportunity offered by Trip Advisor and other online review sites.This half day workshop will help you get started with TripAdvisor or optimise your existing listing, review both free and paid tools offered by the platform and highlight ways to encourage more reviews. It will also explore other online review platforms.This workshop is ideal for venue/attraction/restaurant owners and Holiday Let property owners.

11November

Marketing Your Business

Location: Glenrothes When: 09:30 to 12:30 By the end of this workshop you should have a realistic marketing plan designed to increase your sales.This workshop you will:

18November

Advertising and Promotion

Location: Glenrothes When: 09:30 to 12:30 In this workshop you will:identify what and where the markets are for your businessdescribe the key ingredients for a successful advertisementlist the cost benefits of using different ways of advertisingidentify the best medium for your businessevaluate the benefits of setting up a website for your businessBy the end of the workshop you will have the knowledge and skills to create an advertising plan to help improve and increase sales.

13January

Marketing Your Business

Location: Dunfermline When: 09:30 to 12:30 By the end of this workshop you should have a realistic marketing plan designed to increase your sales.This workshop you will:

20January

Advertising and Promotion

Location: Dunfermline When: 09:30 to 12:30 In this workshop you will:identify what and where the markets are for your businessdescribe the key ingredients for a successful advertisementlist the cost benefits of using different ways of advertisingidentify the best medium for your businessevaluate the benefits of setting up a website for your businessBy the end of the workshop you will have the knowledge and skills to create an advertising plan to help improve and increase sales.

23January

Producing Engaging Online Content (Intermediate) – DigitalBoost

Location: Glenrothes When: 09:30 to 12:30 Even if you are not traditionally in the business of providing content, it’s important to have good-quality articles or even nuggets of useful information on your website and elsewhere to drive customer engagement and help you stand out from your competitors. If you can provide easily accessible evidence that you are an expert in your field, or are able to provide an attractive “space” that makes customers more inclined to spend time with you, it’ll be easier for them to choose you when they’re ready to spend.  

09March

Marketing Your Business

Location: Glenrothes When: 09:30 to 12:30 By the end of this workshop you should have a realistic marketing plan designed to increase your sales.This workshop you will:

16March

Advertising and Promotion

Location: Glenrothes When: 09:30 to 12:30 In this workshop you will:identify what and where the markets are for your businessdescribe the key ingredients for a successful advertisementlist the cost benefits of using different ways of advertisingidentify the best medium for your businessevaluate the benefits of setting up a website for your businessBy the end of the workshop you will have the knowledge and skills to create an advertising plan to help improve and increase sales.