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Marketing Workshops & Seminars

16June

Trip Advisor Marketing and Online Review Management

Location: When: 09:30 to 10:30 ONLINE COURSE- During the Coronavirus restriction period Nearly 90% of travellers say reviews are influential in choosing where to book, yet many businesses are not making the most of the opportunity offered by Trip Advisor and other online review sites.This half day workshop will help you get started with TripAdvisor or optimise your existing listing, review both free and paid tools offered by the platform and highlight ways to encourage more reviews. It will also explore other online review platforms.

02July

Produce Your Own Video Content -Professionally

Location: When: 09:30 to 10:30 ONLINE COURSE- During the Coronavirus restriction periodThis enlightening workshop will show you how to present your video content professionally and how you already have the tools in your hands – literally!Many organisations simply don’t have the budget for professional video production. However, thanks to huge leaps in consumer technology, producing basic video content for business in house using your smartphone and free video software is now a reality.

13July

Marketing Your Business

Location: When: 09:30 to 10:30 ONLINE COURSE- During the Coronavirus restriction periodBy the end of this workshop you should have a realistic marketing plan designed to increase your sales.This workshop you will:

20July

Advertising and Promotion

Location: When: 09:30 to 10:30 ONLINE COURSE- During the Coronavirus restriction periodIn this workshop you will:

23July

Pinterest, Instagram and Photography for Business - DigitalBoost

Location: When: 09:30 to 11:00 ONLINE COURSE- During the Coronavirus restriction periodMove from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest and Instagram. Learn which type of audience you can reach via each platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.Discover the basic ‘does and don’ts’ of taking your own pictures, processing them and uploading them onto digital platforms. See some real life examples of posts that demonstrate good, bad and indifferent use.

28July

Digital Marketing Strategy - DigitalBoost

Location: When: 09:30 to 11:00 ONLINE COURSE- During the Coronavirus restriction periodThis inspiring workshop will guide you through the practical steps needed to design a digital marketing strategy to meet your business objectives and create more leads.Successful strategies have three key elements: Content Creation, Content Publication and Content Amplification©. You will learn time-efficient techniques for developing these elements so you can confidently drive more traffic to your website.

20August

Producing Engaging Online Content (Intermediate) – DigitalBoost

Location: Glenrothes When: 09:30 to 12:30 ONLINE COURSE- During the Coronavirus restriction period 

07September

Marketing Your Business

Location: Dunfermline When: 09:30 to 12:30 ONLINE COURSE- During the Coronavirus restriction periodBy the end of this workshop you should have a realistic marketing plan designed to increase your sales.This workshop you will:

14September

Advertising and Promotion

Location: Dunfermline When: 09:30 to 12:30 ONLINE COURSE- During the Coronavirus restriction periodIn this workshop you will: