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Digital Boost Workshops & Seminars

12February

What to Think About When Creating a New Website - DigitalBoost

Location: Glenrothes When: 09:30 to 12:30 This workshop will take you right from the beginning in curating your business website. From the need to determine website objectives, the importance of knowing who your audience is, setting clear calls to action and creating engaging content to measuring success. It will help you start to create your brand’s visual identity online, your site’s blueprint and how you can structure your site map. You will learn what’s involved in registering and maintaining your site content and options for hosting it.

18February

Pinterest, Instagram and Photography for Business - DigitalBoost

Location: Glenrothes When: 09:30 to 12:30 Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest and Instagram. Learn which type of audience you can reach via each platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.Discover the basic ‘does and don’ts’ of taking your own pictures, processing them and uploading them onto digital platforms. See some real life examples of posts that demonstrate good, bad and indifferent use.

10March

How to Get Found Online - Search Engine Optimisation (SEO) - DigitalBoost

Location: Glenrothes When: 09:30 to 12:30 This workshop will allow you to understand how search engines work, how they structure results, how they are listed and how to maximise your chances of getting to the top of the rankings.

25March

Digital Marketing Strategy - DigitalBoost

Location: Glenrothes When: 09:30 to 12:30 This inspiring workshop will guide you through the practical steps needed to design a digital marketing strategy to meet your business objectives and create more leads.Successful strategies have three key elements: Content Creation, Content Publication and Content Amplification©. You will learn time-efficient techniques for developing these elements so you can confidently drive more traffic to your website.