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Digital Boost Workshops & Seminars

19September

Digital Marketing Strategy - DigitalBoost

Location: Glenrothes When: 09:30 to 12:30 This inspiring workshop will guide you through the practical steps needed to design a digital marketing strategy to meet your business objectives and create more leads.Successful strategies have three key elements: Content Creation, Content Publication and Content Amplification©. You will learn time-efficient techniques for developing these elements so you can confidently drive more traffic to your website.

10October

What to Think About When Creating a New Website - DigitalBoost

Location: Glenrothes When: 09:30 to 12:30 This workshop will take you right from the beginning in curating your business website. From the need to determine website objectives, the importance of knowing who your audience is, setting clear calls to action and creating engaging content to measuring success. It will help you start to create your brand’s visual identity online, your site’s blueprint and how you can structure your site map. You will learn what’s involved in registering and maintaining your site content and options for hosting it.

24October

LinkedIn for Business (Intermediate) - Digital Boost

Location: Glenrothes When: 09:30 to 12:30 LinkedIn can be an incredibly powerful - and profitable - business tool. Like any tool, you have to learn how to use it, and this workshop gives you expert guidance. You’ll create a LinkedIn strategy to supercharge your business via marketing and brand promotion initiatives.You’ll learn when to use personal and company profiles and how to optimise them for maximum visibility. Content is king these days, and we’ll show you how to plan and produce captivating content that enriches your brand.

14November

How to Get Found Online - Search Engine Optimisation (SEO) - DigitalBoost

Location: Glenrothes When: 09:30 to 12:30 This workshop will allow you to understand how search engines work, how they structure results, how they are listed and how to maximise your chances of getting to the top of the rankings.

21November

Twitter & Hootsuite (Intermediate) - DigitalBoost

Location: Glenrothes When: 09:30 to 12:30 This workshop will help you develop and hone your social media strategy in order to amplify your message. You will gain a deeper understanding of where Twitter fits into your overall plan, how it relates to other platforms, and the relative benefits of sponsored posts, as well as how to create them.

21January

Improve Your Online Users Experience – DigitalBoost

Location: Glenrothes When: 09:30 to 12:30 You will learn how to analyse your current digital offering. How to assess, test, and ultimately improve your user’s experience. You will be able to discover and define your business goals, design a user friendly experience, test and launch your product.

23January

Producing Engaging Online Content (Intermediate) – DigitalBoost

Location: Glenrothes When: 09:30 to 12:30 Even if you are not traditionally in the business of providing content, it’s important to have good-quality articles or even nuggets of useful information on your website and elsewhere to drive customer engagement and help you stand out from your competitors. If you can provide easily accessible evidence that you are an expert in your field, or are able to provide an attractive “space” that makes customers more inclined to spend time with you, it’ll be easier for them to choose you when they’re ready to spend.  

12February

What to Think About When Creating a New Website - DigitalBoost

Location: Glenrothes When: 09:30 to 12:30 This workshop will take you right from the beginning in curating your business website. From the need to determine website objectives, the importance of knowing who your audience is, setting clear calls to action and creating engaging content to measuring success. It will help you start to create your brand’s visual identity online, your site’s blueprint and how you can structure your site map. You will learn what’s involved in registering and maintaining your site content and options for hosting it.

18February

Pinterest, Instagram and Photography for Business - DigitalBoost

Location: Glenrothes When: 09:30 to 12:30 Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest and Instagram. Learn which type of audience you can reach via each platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.Discover the basic ‘does and don’ts’ of taking your own pictures, processing them and uploading them onto digital platforms. See some real life examples of posts that demonstrate good, bad and indifferent use.

10March

How to Get Found Online - Search Engine Optimisation (SEO) - DigitalBoost

Location: Glenrothes When: 09:30 to 12:30 This workshop will allow you to understand how search engines work, how they structure results, how they are listed and how to maximise your chances of getting to the top of the rankings.