We all likely know just how powerful word-of-mouth marketing can be. When done right It has the power to transform our business by turning our customers into an un paid sales force, who will gladly share their experience of dealing with our organisation to anyone who will listen, influencing the purchasing behaviour of many other people. However, when done badly or ignored altogether, it can have potentially deadly consequences. With the popularity of social media, it’s not just a handful of people that get to hear about an experience with your organisation, it’s potentially thousands. Are you willing to leave your online reputation to chance? Savvy business owners have systems in place to monitor what people are saying about them online, and then respond in such a way that they can mitigate any negative comments before damage is done to their reputation, and nurture positive comments in order to gain maximum benefits for the organisation. This workshop is ideal for business owners or marketeers concerned about managing their online reputation and who want to learn how best to respond to online comments. Learning Outcomes 1. Importance of responding to customer comments2. Why customers complain online3. Why many businesses don’t respond to customer comments4. How to respond to online complaints effectively5. How to respond to positive comments6. How to monitor customer comments online Please note: A link and any further information you require to access the webinar will be included in your booking confirmation email. Please log on in plenty of time to enter your details at the start of the session.
