Funding Support Helps Just Whisky Ltd

Fife Investment Fund offers financial support to businesses looking to invest and grow their business.  This article hears from local business Just Whisky, who received funding from the Fife Investment Fund, delivered by Business Gateway Fife on behalf of Fife Council Economic Development.

Dunfermline-based Just Whisky Ltd auctions rare and collectable whiskies in a monthly online auction. The business, which has gone from selling 200 bottles per month in its first year, to 1200 bottles per auction three years on, is growing steadily.

To support its continued growth, it is focusing on attracting new sellers and achieving higher prices, which will ultimately bring more buyers to the website.

To better improve its offering, Just Whisky approached Business Gateway Fife for advice, help and support about the types of funding available. Just Whisky received funding for £750 (50 per cent of the cost) from Fife Council Economic Development’s Fife Investment Fund (FIF) towards purchasing a new camera and associated equipment.

Graham Crane, a Director at Just Whisky, said:

“In order to grow, we needed to improve the visual accuracy of the bottles we sell on behalf of private collectors. The Fund was a straightforward way of achieving help to purchase equipment, which has made quite an impact on attracting buyers and sellers to the auction website.”

To find out more about Just Whisky, visit their website or to read more case studies and find out how Business Gateway could support your business, click here.