Drumming Up Business

Duallist Drums & Pedals experienced a significant spike in consumer interest following its success at a major music trade show in Los Angeles earlier this year. Being a small family-run business, it contacted Business Gateway Fife to discuss strategies for keeping up with the growing demand for its products.

After winning two awards at the NAMM trade show in Los Angeles for its innovative products, Duallist Drums & Pedals, which designs, customises and manufactures drums, drum pedals, drum stick grips and other drum equipment, experienced a significant spike in consumer interest. Being a small family-run business, it contacted Business Gateway Fife (BGF) to discuss strategies for keeping up with the growing demand.
 
One element of support received was through Digital Boost, a national programme delivered through BGF, which is helping to showcase Duallist Drums & Pedals’ innovative products, reinforce its brand values, whilst connecting with the drumming community in a more efficient way.
 
Duallist Designer, Kevin Mackie, whose products have been endorsed worldwide by a variety of talented musicians who have played with artists such as AC/DC, Saxon, Beyonce and Kylie Minogue, said:
 
“As modern technology is always transforming, so must we. We are renovating our company website and social media networking strategies to meet these ever growing standards.
 
“Our Digital Boost advisor has been very helpful in showing us how to use new and upcoming tools to provide our existing and prospective customers with a dynamic view of our product range, and to help us relay vital information across various platforms. This has made a difference in helping us manage the various fast-paced aspects of running a small business in a global environment.”
 
For more information, you can visit www.duallist.com
 
Business Gateway Fife’s Digital Boost Programme aims to help support businesses grow and develop, offering support to businesses looking to improve their digital knowledge.  For more information, please call: 01592 858333 or email: success@bgfife.com