NEW FIRM ANALYSES PUBLIC MOOD FOR BUSINESSES

Public opinion, research expert and political analyst, Mark Diffley, is launching a new business providing high quality research and consultancy services to organisations in the private, public and third sectors.

The new firm, Mark Diffley Consultancy and Research (MDCR), is Mark’s first solo venture and builds on his nearly ten years as Director of Ipsos MORI Scotland.

Going beyond the conventional research company, MDCR will offer in-depth and bespoke perspectives on Scotland’s political, business and policy environment and how its impact on the public mood will effect business strategy and operational effectiveness.

Mark will offer clients the opportunity to undertake survey work by using ScotPulse, the online panel of circa 25,000 people across Scotland, providing high quality, robust data. This will supplement the full complement of quantitative and qualitative services which the company will offer.

Mark said:

“Setting up my own business at a time when the dynamics governing society and business are incredibly fluid is both exciting and energising. I am passionate about delivering high quality research and providing clients with rigorous analysis, commentary and advice.

“I provide high quality quantitative and qualitative research and analysis. Teaming up with ScotPulse is an exciting development, giving me the ability to undertake national and local surveys and analysis using a high quality panel, competitively, flexibly and providing data within a short timeframe when required.

“I provide expert consultancy and advice, interpreting the mood of the people and creating an understanding of what government and business needs to do to retain public support. So, whether it’s public attitudes to Brexit, government initiatives or longer-term societal changes, I can add perspective, rigour and commentary.”

Kathleen Wiseman of ScotPulse added:

“Mark brings a unique set of skills and his experience is second to none.  I look forward to working with him on joint projects using ScotPulse as we measure public opinion.  These are challenging and uncertain times, and it will be great to understand the mood of the people and businesses in Scotland.”